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Why podcast?
Podcasts are powerful platforms for business because it creates a deep, intimate connection with listeners. Unlike print media, podcasts allow businesses to connect with listeners whilst they are commuting or in the gym and tell their story in an authentic way.
Podcasts are the ideal platform to establish authority and trust by providing valuable content, advice and insights positioning you as a leader in your field. Podcasts can be very effective for business as audiences are usually highly engaged.
- According to Ofcom, nearly a quarter of the UK population (14m adults) listen to a podcast every week.
- Podcast listening is particularly strong among younger, affluent audiences. The most frequent listeners are aged 25-44, a prime consumer demographic with high spend.
- A report by YouGov found that 55% of UK podcast listeners have either visited a brands website or social media page after hearing them on a podcast.
